The Playroom

The playroom was a college project designed by assuming the renowned brand 'Crate and Kids' to be the Client . The designs to be seen in this collection are original works of Anwesha. The flow of this project was guided by Prof. Mrs. Rajni Srivastava, Nift- Patna.

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About the Brand



Brand name-Crate and Kids
Earlier Name- Land of Nods
Birth of ‘Land of Nods’-1996
Where?- Highland Park, Illinois
Industry type?- Private Retail
Headquarters- Morton Grove, Illinois, U.S.
Basic Style line- Soft, playful and childish
Techniques in use- Printing, pile weave, patchwork, quilting
Inspired mostly by objects, kids find relatable
Uniqueness-Versatility

The plan was to make a typical Crate and kids playroom solution with a Teepee tent, storage bin, plush toys, play mat and a rug.

The forecast is taken from WGSN.

The Forecast:-

Designing Emotions - S/S-20
Sub-theme-Organic feel

The key features for the theme were:-

-Forms and patterns inspired from nature
-Embracing irregularities and organic shapes
-Warmly welcoming tactile surfaces and organic textures.
-Surfaces to feature imperfect gradients and uneven colours to provide a withered ad worn out look.

Touch Stone

A lot of things are seen but only a handful of them are actually ‘seen’! This story got a kickstart when Anwesha ‘saw’ some roadside stones on a random Friday afternoon. She was amazed by the versatility of these natural forms. Soon enough she started working on a collection that would touch the different aspects of stones, and talk about the interesting features and textures of them.

Keywords

1.) Natural
2.) Fundamental
3.) Irregular and unique
4.) Flowey
5.) Imperfect and bumpy
6.) Relaxing
7.) Essential
8.) Visual Patterns
9.) Capricious
10.) Occult

​The guidelines said that a combination of pastels with neutrals would give the designs a softer quality would be ideal for kids.